Today
Learn
Use the primary reference below when you need technical detail. The other links are quick references—not extra homework.
Practice
30–60 minStarter pack
Your assignment
Constraints
Done when
Need a hint?
Optional transfer challenge
Prove
10 minCompletion means evidence, not time spent.
Reflect
5–10 minAI review
1–2 minGet a rubric-based review of the assignment above. It checks the actual evidence, not whether every checkbox is ticked.
Roadmap
The active week opens automatically. Select any day to work on it in Today.
Portfolio
One production-style lead conversion system. Depth beats disconnected demos.
Business brief
Fictional home-service company or clinic · 150 leads/month · Meta Ads, website, and phone.
Fix missing CRM records, duplicates, lost source attribution, slow response, inconsistent follow-up, forgotten appointments, silent failures, and invisible funnel leakage.
Target architecture
12 milestones
Weekly reviews
Record evidence, remaining confusion, failures, and the next improvement.
Library
Reference material stays here. Today already surfaces what you need for the active task.
Learning rules
Learning resources
Business understanding
Traffic → Lead → Contacted → Qualified → Booked → Showed → Purchased → Customer
At every stage ask: What must happen? Who owns it? What information is needed? How long does it take? Why do people drop out? How is it measured?
Week 12 final exam
If you cannot defend an answer without “the AI generated it,” revisit the relevant week.